The Windsor International Film Festival (WIFF) is a cultural, charitable organization that celebrates the art of film.

As the Marketing & Merchandise Coordinator for the 2022 Festival, I was a part of the Marketing Committee to collaborate on marketing and merchandising initiatives. I was responsible for: participating in meetings; organizing and representing WIFF during outreach events that promoted the festival to the community; conducting inventory count and analyzing past sales to create an inventory and sales report with recommendations; researching, cost-comparing, and contacting suppliers for atmospherics; collecting and managing digital assets for the preparation of the program book; budgeting, ordering, and managing the merchandise inventory; photographing, editing, and creating text for the online merchandise store page; designing and planning the merch shop at the box office; assisting patrons with any questions about the festival and completing sale transactions; training volunteers to manage the merchandise booth; coordinating live music events; and greeting musical guests; conducting a final inventory and sales report to refer to for the next festival.